WAT-AAH!, one of the fastest-growing brands of functional bottled water, announced today (October 1, 2014) a marketing and long-term equity partnership with pop superstar Ariana Grande. In her first endorsement deal, the multiplatinum recording artist will join WAT-AAH! as an equity holder and partner. “Living a healthy lifestyle is so important to me, and this is one of the reasons I chose to partner with WAT-AAH!,” Ariana said. “My fans are my everything and, because of this, I could only endorse something I believe in. Also, I love drinking water and I want to inspire my fans to do the same. Now as a partner in the company, I am excited to share WAT-AAH! with everyone!” Ariana will be the face of WAT-AAH!’s newest marketing strategy, “OWN YOUR FUTURE,” which highlights healthy hydration as a core part of empowering kids and teens to take charge of their health and future. The multi-million dollar advertising campaign will be handled by WAT-AAH!’s agency of record Berlin Cameron United, the former ad agency for Coca-Cola, VitaminWater and Dasani. “Kids today respond to messages and people that are authentic and genuine. This is why we partnered with Ariana,” said Rose Cameron CEO/Founder of WAT-AAH!. “To us, Ariana perfectly symbolizes ‘OWN YOUR FUTURE.’ She is entirely her own creation. Her determination, creativity, business savvy, and mastery of social media has landed her at the top of her profession inspiring millions of kids and teens worldwide.”
WAT-AAH! is a line of functional water available in both still and sparkling varieties and is free of sugar or sweeteners. The brand’s success can be attributed to its timely mission of championing children’s health, including the annual Move Your Body initiative and Taking Back the Streets campaign, both in support of the First Lady Michelle Obama’s health agenda.
- Ariana drank Wat-aah! while performing at the 2015 NBA all star game half time show.